Practice

Business Strategy

Operations, decisions, taste. The strategy work that survives contact with a P&L.

01Pinned · Pillar piece

The $999 laptop that built my business

A budget MacBook Air with an i3 chip carried me through three jobs and the first years of Rope Digital. Now I'm on an M4. Here's what that cheap laptop taught me about tools.

2026-10-273 minRead the pillar

02More in Business Strategy

Business Strategy

Why I run my business the Branson way

Rosh Perera · 4 min

Business Strategy

Why I run my business the Branson way

Untested ideas, honest mistakes, hard work and real trust in people. The Richard Branson approach isn't a strategy deck. It's how I actually build.

2026-10-274 min

Business Strategy

What Society of the Snow taught me about not quitting

Rosh Perera · 3 min

Business Strategy

What Society of the Snow taught me about not quitting

Regular people, an impossible situation, and a refusal to give up. Three lessons from the Andes survivors that stuck with me long after the credits.

2026-10-273 min

Business Strategy

Your marketing team needs Scrum. Here's how we run it

Rosh Perera · 5 min

Business Strategy

Your marketing team needs Scrum. Here's how we run it.

Scrum was built for software teams. It works even better for marketing. Daily huddles, two-week sprints and honest reviews: the system we run at Rope Digital.

2026-10-275 min

Two curves: price spiking then fading, delivery climbing and compounding

Business Strategy

Price fades. Delivery compounds.

Why competing on price is the fastest way to end up with the clients you least want to keep.

2026-10-134 min

Business Strategy

What an AI-native agency looks like in 2026, and why your current agency isn't one

Rosh Perera · 20 min

Business Strategy

What an AI-native agency looks like in 2026, and why your current agency isn't one

Pillar: the agency model is changing. Most agencies bolting AI onto a 2018 service menu are about to be eaten. Here's what a real AI-native shop actually looks like.

2026-05-1020 min

Business Strategy

Two questions that make most strategy decks redundant

Rosh Perera · 5 min

Business Strategy