Five engagement
shapes.
I’m industry-agnostic — operators in the physical economy, founders of agencies, SaaS and VC-backed teams who think like them. Pick the shape that matches what’s broken, or send a paragraph and I’ll tell you which one fits.
Who I don’t work with: pre-product founders looking for a co-founder; teams looking for a junior they can call senior; anyone selling crypto. No offense. Wrong fit, wrong room.
Embedded · Fractional
1–2 days a week, inside your team, 3–6 months.
For founders building or rebuilding the GTM, marketing, or AI-ops function. I sit in your standups, draft the artefacts, and leave the muscle behind.
Sprint
A 4–8 week diagnostic + roadmap.
Fixed scope, fixed fee. For teams who know something's wrong but can't name it. You leave with a working diagnosis and the next-90-days plan.
Advisory · Retainer
Monthly calls, async access, light-touch.
For founders who want a second pair of eyes on hard decisions. No deliverables — just the call when you need it and the WhatsApp when you don't.
Speaking
Keynotes, panels, podcast appearances.
Topics: AI in the physical economy · the new agency model · founder GTM at the inflection points · what most operators are missing about 2026.
Brand collaborations
Considered partnerships.
Tools, platforms, and operators I actually use. Not affiliate links. Long-form takes, integrations, and joint pieces — when the fit is real.
If any of
these is you,
we should talk.
- —You run a real business — any industry — and "add AI" has been on the roadmap for a year without anyone telling you what to actually do first.
- —You're a Series A founder with a GTM motion that worked at $1M ARR and is quietly breaking at $5M.
- —You're a VC and a portfolio company needs an operator advisor, not another deck reviewer.
- —You're an agency founder thinking about the AI-native pivot — what to keep, what to kill, what to rebuild.
- —You're a CFO whose ops team is drowning in PDFs and your finance stack is older than the LLMs you keep hearing about.
Send a
short letter.
- 01You send the form. One paragraph is enough.
- 02A 20-minute fit call. We diagnose, we don’t pitch.
- 03I write back inside 48 hours with a yes, a no, or a better introduction.