Not financial advice. A starting map. Speak to a qualified accountant before acting.
The unglamorous truth: most founder wealth in the UK isn't built by exits, it's built by not paying tax you didn't need to pay. The rules are public, the structures are legal, and almost nobody assembles them deliberately.
The four anchors
Every operator I know runs some combination of four anchors:
- Pension: up to £60k/year (carry-forward unused allowance for three years). Reduces corporation tax and personal tax. Sits outside your estate.
- ISA: £20k/year tax-free. Boring, compounding, ignored at your peril.
- EIS / SEIS: angel allowance with 30–50% income tax relief, CGT deferral, loss relief. Pairs naturally with operator-scout work.
- Dividends vs salary mix: for limited-company founders, the right blend depends on your income trajectory and the dividend tax brackets.
Figures as stated above. EIS/SEIS and the dividend-salary mix work as reliefs and choices, not a fixed allowance, so they aren't on this scale.
What founders get wrong
- They treat the pension as a retirement decision. It's a tax decision today, with retirement as the side effect.
- They max the ISA in March instead of the start of the year. You give up months of compounding for no reason.
- They size EIS allocations by "how much they want to invest" rather than "what tax relief am I trying to capture this year."
- They run dividends-only and lose the pension allowance entirely.
- Treat the pension as a retirement decision
- Max the ISA in March
- Size EIS by how much they want to invest
- Run dividends-only
- Treat it as a tax decision today
- Fund the ISA at the start of the year
- Size EIS by the relief you want this year
- Keep a mix so the pension allowance survives
A starting map
Open a spreadsheet. List your gross income for the year. Below it, list the four anchors. Fill in what you've already used. Most founders, in 20 minutes, find £10–30k of unused allowances that compound silently.
- 01Open a spreadsheetList your gross income for the year.
- 02List the four anchorsPension, ISA, EIS/SEIS, dividends vs salary.
- 03Fill in what you've usedMost founders find £10–30k of unused allowances.
- 04Book the accountantThen execute.
Then book the accountant, and execute.