Practice

SEO

Technical and content SEO for the businesses that aren't software companies. Where AI overviews bite, and where they don't.

Pinned · Pillar piece

The case for product-led SEO in 2026

If your search strategy still ends at "publish more content", you're already losing share to teams treating SEO as a product surface.

Coverage still wins — but the unit of coverage changed. A practical framework for clustering in the answer era.